We've earned our stellar reputation in the industry for one simple reason - our work is unbelievably cool. In fact, our clients would argue that The Skins Factory has become the de-facto provider of interfaces that need to both enchant an audience and present their underlying technologies with unparalleled ease-of-use. By marrying the formidable skill of our artists with our extensive hands-on experience and an irrepressible desire to produce the best solution possible, we're able to achieve a level of consistency, quality and impact our competition can only dream about.

The Skins Factory is able to hit that target with pinpoint accuracy again and again because we are the target - our ranks are comprised of the very consumers our clients are trying to reach. As a result, our releases tend to enjoy an unprecedented popularity, often eliciting viral enthusiasm and quite often breaking download records.

When we boast that our ranks are comprised of the best of the best in the industry, we're not kidding. We recruit them directly from grass-roots skinning and development communities around the world, where many have enjoyed immense popularity in their own right through mad skills, an unwavering dedication to their craft and true innovation. In fact, our artists are some of the very individuals responsible for many of the trends and innovations we now take for granted in modern interface design - the stuff you see sitting on your desktop and fluttering across your TV screen every day. They are the pioneers, the ones delivering the true 'firsts', and the architects of tomorrow. Only The Skins Factory is able to deliver this unprecedented innovative force by honing it and focusing it directly into the commercial interfaces we develop for our clients.

When we speak of innovations, we speak of an ever-growing list of true industry firsts. Fully-animated 3D interfaces on the desktop - things like this are old news to our artists. In fact, when it comes to interface objects so photorealistic you could almost pluck them from the screen, it was our guys who wrote the book. They also wrote the book on innovations like real-time color-cycling, functional transformations, interactive control surfaces, integrated runtime motion graphics, UI-level branding and marketing integration... the list goes on. They say imitation is the sincerest form of flattery - if this were true our artists heads would probably explode.

When we speak of ease-of-use, we refer to our implicit understanding that eye candy doesn't need to come at the cost of functionality. Time and again The Skins Factory has successfully demonstrated that an interface designed for long-term usability can also be exhilaratingly beautiful. Our unwavering commitment to ease-of-use drives everything we do from desktop media players to business applications. This is why we see the influence of our work spread across the industry in ways that go much deeper than the initial look-and-feel of the end-user experience. It's also the reason why one of our promotional interfaces may enjoy continuing popularity long after the hype for the parent-property for which it was initially created had wound down.